Secret Tactics to Sell a House

Every seller we talk to in the Leavenworth market wants a real estate agent who will be aggressive about selling their home or property. That makes sense to us.  Year in and year out we have clients come to us and ask us to list their home because they have tried other agents in the past and been disappointed with the results.

It's always exciting to share results like these:

  • Listing in town, listed for 2 summers, very little interest. In the first three months of our listing this house - 2 offers!
  • Listing in Peshastin, listed with two agents for two different summers. No interest. 12 days on market and we received an offer!


Secret to selling your home

Photo courtesy of Val Pearl on Flickr

Call us crazy, but we decided to give away some of our "super secret" recipe for success.

Pricing is Paramount

Putting the right price on a property is the most important thing you can do.  No amount of marketing magic can solve a mispriced home.  We routinely see homes in Leavenworth that are priced $100,000 more than the market value. Sometimes it's much worse than that.

Home buyers are pretty smart. They have amazing tools at their disposal. You cannot trick a buyer into overpaying for your home.

If you have a house priced at $450,000 the buyers looking at your home are those buyers willing to spend between $450-$500,000. You are missing out on the $400,000 buyer and the $350,000 buyer.  You won't get low offers on an overpriced home. You probably won't even get many showings.

If you have a house priced at $1,600,000 you are missing out on all the buyers.  There never has been a house that has sold for that much money in Leavenworth. Your agent is telling you stories if they think they know what a $1.6 million house looks like.  (I do know what a a  $1.3 million house looks like.. I sold one.)

Without Great Photos, Your House is Invisible

A photo is worth a thousand words. In the Leavenworth real estate market, good photos are worth tens of thousands of dollars.

Over and over again we have seen the difference in the number of showings, the number of phone calls and emails we get for a property with great professional photos.  If another agent has great photos on a listing, we get lots of calls on those listings too.

The photos of the house get spread far and wide on the internet. 20 years ago, buyers used to do a "drive by" before making an appointment. Good photos online are how home buyers do a virtual "drive by."  No need to drive over from Redmond or Lake Sammamish or fly in from L.A. or New York if the house doesn't look good online.

I used to enjoy taking my own photos, but not only is photo gear expensive, it's hard work learning to process the digital images so that the house really shines.

Kitchen in Leavenworth Log Home

Kitchen at Lake Wenatchee Log Home

We currently use Jesse Cunningham photography of Ellensburg and have been blown away by the results.

Easy to Show, Easy to Sell

The availability of the house for showings can sometimes make or break the listing.  "Listing agent must be present at all showings" is the kiss of death and "24 hour notice for renters" can be pretty tricky too.  Popular vacation rentals that are booked on the weekend sometimes can be a challenge to sell.

"Key at listing office" - That can be tough on agents and often prevents a showing. The listing office needs to be staffed and have long hours if you want to pull that off.  If the house for sale is in Plain or Lake Wenatchee, why is the key in Leavenworth... or worse Wenatchee?

"Vacant, show anytime. Lockbox on frontdoor" - now that's a listing that's ready to sell.

There Isn't a Marketing Silver Bullet

Do we have more tricks up our sleeves when it comes to marketing? We just might.

Unfortunately, those tricks won't do us much good if we don't get the basics right.




While there is no one magic marketing bullet to clinch the sale, I agree that without superb pictures, you won't pull in the lookers. BUT, having said that, don't forget the other senses-smell and taste. I always have my sellers make pre-raised bread or chocolate chip cookies for viewers to munch on. It has turned lookers into buyers more quickly than just popping into a 'cold' house. Just thoughts :).

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Allyson and Geordie Romer

Leavenworth real estate agents - Allyson and Geordie Romer

For over a decade, Allyson and Geordie have been serving clients in the Lake Wenatchee and Leavenworth real estate market. Together, they work tirelessly to stay on top of the regional market and present the most relevant opportunities to their clientele.

When not in the office, they can be found exploring the endless recreation opportunities of the area in all of its seasons.




Geordie provided excellent real estate representation! We appreciated his detailed knowledge of the market, his up front and honest approach, and his negotiation skills.
As reviewed on Zillow  – 

- Laura Anderson



As “west siders” looking for a getaway near Leavenworth, Geordie provided insight … his knowledge of design features important in a “snowy winter wonderland” was appreciated. Thanks Geordie!
As reviewed on Zillow  –

- Jean Stern



Geordie made this somewhat complicated transition easier for us…going above and beyond to help us work through issues that came up during the sale of our parents home. We appreciated his knowledge, attentiveness to details and his willing spirit.
Our family is grateful for Geordie!
As reviewed on Zillow  – 

- Terry Foster



Geordie was great in every way. We have been looking in the Leavenworth area for some time, and Geordie was absolutely the best for local knowledge, history and depth on neighborhoods, developments and the local market trends. He was very quick to respond (even when he was on his vacation) and worked very diligently to get all of our questions answered in a very timely fashion. We would recommend him highly to anyone looking to buy or sell a home. Very friendly, and helped us navigate all of the local options before we made an offer on the property that we purchased. Thank you, Geordie!

As reviewed on Zillow  – 

- Ryan Olsen



It was such a pleasure to work with Geordie and his wife, Allyson on our cabin purchase. They showed us a variety of locations, listened to what we wanted and helped us find the perfect match. Everything was smooth and not stressful, just relaxed and easy. We would definitely recommend Geordie and use him again if the need arises!

As reviewed on Zillow  – 

- Cammie Schlosser


Moving to Leavenworth?

Are you looking for a cabin or a condo in Leavenworth that your family can use as a home base when climbing, skiing or hiking around Leavenworth or Lake Wenatchee?

Maybe you rent a house here and have decided to stay, surprised how a summer of rafting somehow turned into seven years.

Maybe it’s time to escape the hustle of the big city (and its rain) and move to Leavenworth with its four seasons.

Maybe you bought a condo years ago, don’t seem to use as much, and it’s time to sell.

Whatever your motivation, we are here to help. If you are buying a home, the best place to start is with our Homebuyer’s Guide to Leavenworth.